Strategic Management: Theory and Practice - John A. Parnell

Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text remains to provide detailed, accessible coverage of the strategic administration field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master streams concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Budget Times, illustrate the key role of strategic management in the Joint States and around the world. Ideal for the capstone strategic administration course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

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SRC: https://books.google.co.id/books?id=AUIhAQAAQBAJ